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Recruiting with Social Media
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Social Media as a Recruiting Tool An event sponsored by WineAndHospitalityNetwork.com & Lily Creative. Thanks to video sponsor:
I use (and have written about) Social Media fairly extensively. One aspect I hadn't previously written about however, is using social media as part of your recruiting strategy. As I use social media extensively for business, between Facebook, Linkedin and Twitter, I have thousands of connections, with almost all being professionals in the hospitality, restaurant or wine industry. Due to this, it has made sense for me to post links to jobs posted at WineAndHospitalityJobs.com these postings have generated some strong interest in these jobs. I also follow what others in the industry are doing in this regard.
Some of the things I have noticed:
Linkedin is bursting with job postings! However, I have not seen much action/response/traffic around most of them.
Facebook has been great for me for generating qualified candidates for jobs. However, I am connected to 2,000+ industry professionals. Most companies are using their online presence to connect with customers, who are not typically potential candidates.
As far as Twitter, I have not used Twitter for recruiting purposes at all.
I did a little research and found some articles on recruiting through social media. And while I think they are well though out, it sounds like it would make most small (or even medium) sized employers cringe - the time commitment of having a social media presence that is dedicated to recruiting would requires a FT person simply to manage the process! (Read 6 Aspects of a Social Media Recruitment Strategy Every Company Should Know)
What I'd like to know is:
Are you using social media to recruit, and if so, what have your experiences been? I created a very brief survey to collect the data, you will find it here. Your participation is much appreciated!
-Margie
When: Monday, October 26th, 6:00PM
Where: Sebastiani Winery, Sonoma, CA
Looking for real answers to all the buzz about using Social Media for true results? Learn valuable secrets from top executives in the hospitality industry, and gain the job skills and knowledge you need for today’s job market.
Panelists:
Ann Nadeau - Marketing Director & Linda Palermo Chief Revenue Officer Joie De Vivre
Joie De Vivre, San Francisco-based collection of 40 boutique hotels, more than 20 restaurants and 5 spas, with annual sales revenues of around $240 million.
John Calmeyer - Vice President, Marketing Foley Family Wines
Foley Family Wines, a portfolio of super-and ultra-premium wine brands including Sebastiani Vineyards and Winery, Firestone Vineyards, Kuleto Estate, Merus, Three Rivers, Foley Estate, Lincourt Vineyards and the brands of the New Zealand Wine Trust.
Sondra Bernstein - girl & fig LLC, a conglomeration of epicurean businesses including:
girl & fig LLC, a conglomeration of epicurean businesses including, the girl & the fig, the girl & the fig CATERS!, the fig cafe & winebar, ESTATE, “fig Food” product line and the acclaimed “the girl & the fig Cookbook” published by Simon & Schuster.
Alf Nucifora - Moderator, Chairman of the Luxury Marketing Council San Francisco
What you will learn:
• The difference between Social Media as an add-on versus incorporating it into your business model
• Required efforts needed to implement and sustain a Social Media campaign
• Key elements used to evaluate the effectiveness
• Converting those engaged into revenue
Here lie the secrets to reaping the returns of an investment into Social Media. Our panelists have continued to set the bar high on trends that build a loyal customer base and now you have a rare opportunity to discuss their personal experiences.
6-7pm social/networking, wine tasting, appetizers
7-8pm panel discussion
8-8:30 – Q &
Cost: $30 in advance (prior to date of the event), $40 at the door. All ticket sales final.
Hi Margie,
I read with interest your latest newsletter. Have you defined in any way the potential market for this tool? For example could I have any success in finding employees to work as sewing machine operator's? ie. close to minimum wage & correspondingly is there any experience in finding top executive types?
dc
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Hi Margie, very cool input regarding social media. I am not using social media much at all, and I know I need to start in order to drive more traffic to my website. Can you direct me to any info sources that can give me input as to how to maximize results? Do you use any of the resources such as Constant Contact? A newsletter sent regularly to my contacts would generate more sales as well. time is the issue, one guy or gal can only do so much without it becoming a 24/7 endeavor.
-Tom Stevens
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I just posted a position with our company on Craigslist.org. So far, I'm only getting people without any experience or any idea of what the position is about. I thought that I explained the position clearly. Why do some people waste other peoples valuable time?
By David Hobbs Owner, Excalibur Entertainment Group and Energy Inc.
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