« California Family Wineries are a Myth?What Any Business Can Learn From Chef Gordon Ramsay »

37 comments

By email:

Yeah for # 17!!!!!!!

I thought the world had forgotten that one.
Thank you.

Roberta Adams C.M.T.
MASSAGE TO HEALTH
massagetohealth.net
11/18/09 @ 17:18
#78 is my pet peeve. Reminds me of “Mel’s Diner”

By email:

#78 is my pet peeve. Reminds me of “Mel’s Diner”

All the best!

Edward Skupien
California Sales Manager
www.frankfamilyvineyards.com
11/18/09 @ 17:20
I thoroughly enjoyed this article regarding restaurant service. In my experience, there is nothing quite as impressive to me as professional service. I remember some of the old steak houses back east and the waiters were as professional at their trade as any doctor or engineer. I have had mediocre meals that have been made wonderful by sound professional service. I have also had what should have been an incredible meal disappointed by untrained service. Professional service is a real art and one well worth developing because it builds character, integrity, and what my dad use to say – “A hell of a lot of Class!”

Thanks again

Mike Prall

A. Michael Prall, PMP
Operations Manager
McDonell Electric, Inc.
mcdonellelectric.com
11/18/09 @ 17:22
Not bad, I would add that if re-filling a soft drink, bring out a new glass with a fresh drink. Never take someones glass to re-fill, or never pour from a pitcher. Reason, you always want to add to the diners experience, not take away or stall the process. Also, using a pitcher could make the soda go flat and you will always have waste.

Chris O'Donnell
11/18/09 @ 17:24
I think you're right on the money!

I grew up in the restaurant business and these are essentially the tenets we followed. Send this to every restaurant and restaurant employee you know.

Craig Sherwood
11/18/09 @ 17:25
My last experience as a Server was terrible, and not due to the customers, but due to the management. They didn’t offer us guidelines as to how to deal with customers consistently, we had no power to thank a truly wonderful table or work through an issue with a difficult customer. These rules are a tad pretentious for my taste, but setting them up like this and understanding that each server has their own personality I feel creates a wonderful consistency, which will be comforting to regulars. Had we only had these guidelines to work from, I think the restaurant I served at would have been much more positive. These don’t apply exactly to my current position, but I think remembering to say “My Pleasure” instead of “No Problem” as well as a few other tidbits will keep the office friendlier and light-hearted.

Lesley Rivera (Hicks)
Levendi Winery
(877) 538-3634
www.levendiwinery.com
11/18/09 @ 18:04
I had a little I wanted to comment on Bruce Buschel's article but the link didn't work. Bruce, you could have reasonably cut that list in half, and another 25% by sheer common sense. I have been a restaurant server for the better part of 35 yrs, and obviously, if I have been making a good living at it, I've worked in some solid places. Currently, I'm in Las Vegas and I sold over three quarters of a million last year; you do the math. Your suggestions at times imply self-deprecation as the soul of a server; that couldn't be farther from the truth. Guests, people, often are impressed by that which is dynamic. I have enjoyed and impressed call party after call party because of my knowledge of food and wine. Your tactics may be well spent on entry-level servers, but I am not so certain your next article may very well target the entertainers in Las Vegas that they are indeed just entertainers and nothing more lest they forget their place.

Dann Reardon
11/18/09 @ 18:26
Thanks for putting these all in one place. I found the second half in the local paper, but not the first. These are very good recommendations. Numbers three and seven resonate with me in particular.
Recently, I went to a new restaurant for my birthday. We made reservations for three. When we got there (on time) we were told that the restaurant would serve the two and four tops before seating us, regardless of what order we arrived, so many, many people were seated before us as we became hungrier and hungrier. Nothing was offered to as as we waited. It took an hour and forty minutes to get seated. During that time, we kept checking with the hostess. After about a half hour, she said "Oh, I don't see your name here on the list". When we looked at her as if we would eat HER for brunch, she said, "Oh, I was just joking". Needless to say, we will never go back to that restaurant.

Laurel Bellon
11/18/09 @ 22:48
Fantastic list, Margie! Thank you for sharing,

Janel Watkins
At Your Service Event Staffing

11/18/09 @ 22:51
Quite agree - the one thing he missed off which bugs me every time:
If a new bottle of the same wine is ordered, never top up an unfinished glass from the new bottle.

Alister Rayner
11/18/09 @ 22:52
Comment from: Hank Czerwinski [Visitor]
That's pretty close to being 100% bullshit. Tell Bruce to switch careers, it's not too late.
11/19/09 @ 08:45
Comment from: Naomi Niederer [Visitor] · http://www.thecountryabbey.com
Bravo for #7, 17 and 78!

Enjoyed the list. He hits the target on all 100! I'm having my wait staff read this list.

Thank you!

Naomi Niederer
The Country Abbey
116 N. Jackson Ave
Justin, TX 76247
www.thecountryabbey.com
11/19/09 @ 08:47
I loved it!

Sherri Casey-Goncalves
Aloha Realty, Inc., Fallbrook, CA
www.AlohaRealtyOnline.com
11/19/09 @ 09:00
BRAVO !

Gerald Casey
11/19/09 @ 09:04
#14 "How's everything?"

Why ask that?

More often than not this question:
1. breaks the natural flow of conversation
2. just invites negative thinking or an annoyed, curt, "Fine thanks".
3. invites "serial, trivial complainers" to spoil others enjoyment, both at their table or the one next to them.
If there is a serious problem your guest will/should tell you. When they do, of course that is the time to give them 100% customer service and put things right.

This gratuitous question is the biggest mistake in table service,

Cheers,
Rob

Summertown Wine Cafe
38 South Parade
Oxford OX2 7JN
11/19/09 @ 09:12
That was fabulous. I want to forward it to two restaurants that we send our guests to. They both have erred on many of these points. But dare I? I am not sure.

Wendy & Richard Duvall
67 Tabor Road
Greenwich (near Saratoga) NY 12834
www.countrylifebb.com
11/19/09 @ 09:27
This list is great Margie!

My two biggest gripes:

Saying, "No problem" is a problem. It has a tone of insincerity or sarcasm. "My pleasure" or "You’re welcome" will do.

Do not ask if a guest needs change. Just bring the change.

Stu McFarland
President & co-founder
Etched Images, Inc.
etchedimages.com
11/19/09 @ 09:37
As a winemaker, lover of good food, and eating out, i must say, What a great list!
Thanks

Daniel Schoenfeld
www.wildhogvineyard.com

11/19/09 @ 10:18
RE: #23, as a home winemaker who regularly recycles bottles, I can assure you this is not possible. Good idea, but the range of adhesives and labeling materials available today is way too vast for any single technique for removal to work, and some labels just cannot be removed intact. If someone invented a scanner which would take a bottle, that would work. Interesting technical puzzle...maybe it could be done with an optical bottle stand for a flat scanner...

Re: #67, why limit this to red wines ? I have written a whole essay on why waiters should NEVER pour wine at all, unless requested to do so, but until I perfect my barbed-wire wine neck protector, it is difficult to get them to stop. A French organization, "Rotisseurs...?" has a good article on the subject.

Jay Conner
greatferm@email.com
11/19/09 @ 11:40
Hi Margie,

I found this article to be very helpful. It's great to see all these points on one list and will make a great training aid. One item I would personally like to have seen here is to never drag a table or chair, especially on a hard surface such as a patio, otherwise, great article.

Thanks,

Don Nobori
11/19/09 @ 12:26
What a great list.

Thank you

Richard Corles
Orangewood Wines
(480) 488-4794
11/19/09 @ 14:23
#55

We serve our amuse after the order has be taken and menus are cleared, a little late for an allergy discussion. I Feel guests should be responsible for informing the restaurant if they have serious allergies,
preferably when the reservation is made. This allows everyone, the kitchen and the service staff, the opportunity to serve the guest to their very best. If you are a walk in guest, tell the host before
being seated.

Tom Hausken
11/19/09 @ 14:47
Thank you, I may edit a bit. We are currently in a "rural" location,but this will help my current staff. They don't have city training. We have city and rural customers so this will really help them cross the barrier without so much worrying.

--
Lill Shearer
Greenock House Inn
www.greenockhouse.com
11/19/09 @ 22:24
Most of the "Things" listed are valid. However, there are some items where how it is handled depends on the restaurant, style of service, form of the dining room, etc.:

88. Do not ask if a guest needs change. Just bring the change.

The server needs to know if the change needs to be broken down…sending the server back to break down the "change" is unacceptable

10. Do not inject your personal favorites when explaining the specials.

Telling your favorites informs builds rapport with guests…the server should also inform the guest of top selling specials…if it's a horrible special, no one wants to push it and the Restaurant Manager should be aware and remove the special

14. When you ask, "How’s everything?" or "How was the meal?" listen to the answer and fix whatever is not right.

The above are horrible questions to ask a guest - be specific when you ask a question - "How was the flavor of your meal?" "How is the temperature of your steak?"

17. Do not take an empty plate from one guest while others are still eating the same course. Wait, wait, wait.

This depends, a server needs to read the table - some people do not like empty plates sitting in front of them…

19. Offer guests butter and/or olive oil with their bread.

Why would you "offer" it? It should be brought out with the bread or already on the table…

20. Never refuse to substitute one vegetable for another.

Never refuse, but inform the guest if there is an up charge

27. For red wine, ask if the guests want to pour their own or prefer the waiter to pour.

This is odd - where does this come from?

40. Never say, "Good choice," implying that other choices are bad.

Informing a guest they made a "good choice" does not imply the other choices are bad, yet it reinforces their choice of entrée or what not…

41. Saying, "No problem" is a problem. It has a tone of insincerity or sarcasm. "My pleasure" or "You’re welcome" will do.

Again, depending on where you are working, "No problem" might work for breakfast in an egg joint

42. Do not compliment a guest’s attire or hairdo or makeup. You are insulting someone else.

This is just silly….however, if you are going to compliment guest - you must be consistent and genuine

43. Never mention what your favorite dessert is. It’s irrelevant.

See #10 above

44. Do not discuss your own eating habits, be you vegan or lactose intolerant or diabetic.

See # 10 above - in addition, not everyone is going to talk about being a diabetic, but if a server opens the door it might offer choices the guest didn't know they could connect with…but the server shouldn't go on at length - it should pertain to the meal only and not push agendas

68. Do not reach across one guest to serve another.

Depends on the floor plan - there are certain styles of tables (banquets) where reaching cannot be avoided

75. Do not ask if someone is finished when others are still eating that course.

See #17 above

79. When someone orders a drink "straight up," determine if he wants it "neat" — right out of the bottle — or chilled. Up is up, but "straight up" is debatable.

Simply put - know how to take a drink order

80. Never insist that a guest settle up at the bar before sitting down; transfer the tab.

Depends on the set up of the restaurant…

85. Never bring a check until someone asks for it. Then give it to the person who asked for it.

This is irritating - making the guest ask for the check - read your tables- know what's going on - if you do not know who is paying for the check, simply place the book in the up position facing away from the guests - usually when the server approaches the table with the check, the guest will reach out for it as the server arrives.

92. Never play a radio station with commercials or news or talking of any kind.

Depending on the size of the establishment - ASCAP might need to get involved

93. Do not play brass — no brassy Broadway songs, brass bands, marching bands, or big bands that feature brass, except a muted flugelhorn.

What if it's a Cabaret? Come on people….

94. Do not play an entire CD of any artist. If someone doesn’t like Frightened Rabbit or Michael Bublé, you have just ruined a meal.

Again, depending on the size of the establishment - CD's are not allowed - ASCAP might need to follow up

97. If a guest goes gaga over a particular dish, get the recipe for him or her.

And give away a house recipe? Don't even go there - and it's just plain silly to think a Chef is going to offer the complete recipe - they're going to leave something out and then the guest will only be frustrated when they can't make it at home.

Just my input - have a nice day :)

Mark M. Gonzales-Langston| Restaurant Manager | Pagliacci’s Restaurant | Terza Generazione | Third Generation |

1440 West 33rd Avenue Denver, CO 80211
http://www.pagliaccidenver.com
11/19/09 @ 22:51
Well done, Margie! Couldn’t agree more!

Scott Reid
11/19/09 @ 22:57
Margie,

As someone with 20 years experience in the Restaurant and Wine Industries, I highly applaud this article. This is how I always challenged myself to treat customers during my time as a Server, and later is how I taught my team of Servers. It doesn't mean they can't be warm friendly and engaging, but the professionalism is of utmost importance. It also creates teamwork, pride of the restaurant and excellent attention to customers. Some of the points made are so rarely done in restaurants, and yet are critical for really good service. Any Staff who sniffle and groan (and worse!) at the contents of this article are ignoring the opportunity to learn, grow, become more professional, and make big money in better tips. My guess is the restaurant must be a true joy to dine in, and the staff proud to work there - they are true professionals. Hurrah!!!

Judes Kingsbury Vigneron Specialty Products Home of the XpressFill "Technology to Bottle your Passion" www.XpressFill.com phone: 805.541.0100 fax: 805.541.0123 email: judy@XpressFill.com
11/19/09 @ 22:58
Hi Margie, thank you for the blog, I am printing it out for our dining room staff.

Georgette
Wilburton Inn
11/20/09 @ 09:04
I agree with all 100, but you left out the most important one. Never assume anything about the customer. This is the biggest mistake I see servers make.

Roy Koch
11/20/09 @ 15:46
Comment from: Juliet Bodinetz-Rich [Visitor] · http://bilingualhospitality.com
This was great! I am reposting on my Facebook Group Page. Awesome. Thanks!
My personal pet peeve and it happens at 80% of restaurants I go to is number 12, I hate when servers touch the rim of the glass.
Also, #88, what a silly thing to ask the customer if they want the change. Waiters have short changed themselves many times with that gesture.
Awesome post!
Juliet
11/20/09 @ 18:21
Comment from: Felicia [Visitor] Email
I don't agree with every point, but overall a great list. Having such a list (adapted to the owner or manager's idea of good service) would make the job easier for servers, as a refresher for the experienced and reduce the learning curve for new servers. It could also be usefull at the time of hire -- have the interviewee read the list, as if he has any problem with any of it, get him to sign-off on it to acknowlege that he knows and accepts restaurant policy.
11/22/09 @ 21:51
This is brilliant- I read it last week and sent it to a lot of my contacts. Obviously each restaurant is different however, these basic principles are, in my opinion the bottom line in the right way to go about achieving savvy, smart customer service.

Kylie Hitchcock
11/23/09 @ 11:15
I find it amazing that one must put this information into a list. Having worked on both sides of the expidition shelf and managed several restaurants I tell all my staff these "rules" constantly. I find it amazing because all my staff really needs to do is consider " How would I want to be served?" . If more people would just go back to living by the "Golden Rule" so many situations would be automatically avoided in all facets of life.
Thank you for writing down most of the "Restaurant Golden Rules" in an easy to present format. Sometimes I feel like I wish I could tattoo these on my staffs rear ends to get them to remember the guest is who creates their pay check and they should want to do everything you can to make that a pleasant task.

Daralyn Schmitt
11/23/09 @ 11:29
Hi Margie,

I think the list is spectacular. I have been a waitress before and business owner and these tips difinitely roll over into all types of business. Food business is such a popular business now, that if you don't treat your clients right they will go elsewhere and tell everyone about the service, bad or good. Spending money in a place of business, you want to be treated and greeted well. Thanks for the list.

Cooky Longo
11/23/09 @ 14:36

My pet peeve is being addressed as "Guys or You Guys" especially when there are ladies present. Such as "How are you guys tonight?" or "What would you guys like?" I always take the time to explain to the server who the ladies are and who the gentleman or if needed the "guys" are.

Ron David ABR, ASA
Sales Representative
RE/MAX Hometown Realty Inc.Brkg
125 Stewart Blvd.
Brockville, ON K6V 4W4
11/24/09 @ 16:56
Comment from: Georgeann Quealy [Visitor] · http://www.integrativeflavors.com
I am going to post this for everyone to read - certainly applies to all lines of work in one way or another. Great tips!
11/25/09 @ 17:58
Thanks. I found that very informative. I guess most FOH staffers need more education in these :rules", as I see a consistent lack of their employment in restaurant operations across all price points. Granted MOST 5-star restaurants employee serious minded professional in the FOH role, so the ideas with the list don't necessarily apply to MOST of those staffers, as they wouldn't have their jobs for long if they weren't aware of them. However the QSR, Mom-n-Pops, F/F, White-table Cloth, etc low-to-mid sized places should have these rules posted on the employee applications as I see a worsening trend of FOH "professionals" being employees these days, as opposed to may just 5-10 years ago.

Chef Joseph C. Kenny
superstarzchef
11/26/09 @ 11:15
Comment from: jamie huffaker [Visitor]
Very good points on your part.I would like to say though as a head server that I dont agree with all of it I have alot of regulars and have gotten close to many of my customers on a daily basis it is so very hard not to cut up with them or giving them a hard time.I make very good tips as well as my servers that work with me. I see them in the store and we talk or whatever I believe that you shouldnt take the care out of caring about your service ,attitude and customers.
01/04/10 @ 18:27

Leave a comment


Your email address will not be revealed on this site.

Your URL will be displayed.
(Line breaks become <br />)
(Name, email & website)
(Allow users to contact you through a message form (your email will not be revealed.)